Prior to venturing out on her own, Candice Nobles spent her professional career helping startups acquire and retain customers. She has been involved the various stages of startups, from conception to acquisition. She is adept at managing and executing many aspects of marketing.
Candice Nobles has spent her professional career helping emerging companies acquire and retain customers. She has been involved in the various stages of companies, from conception to acquisition. She is adept at managing and executing many aspects of marketing.
Here are few of the organizations that she has worked with:
Consultant and In-house: Head of Marketing
Created messaging and marketing strategy – public relations, event marketing, video production, project management, and packaging.
Consultant and In-house: Head of Marketing
Created and executed marketing and communications strategy – public relations, email, content, social, lead generation, and speaking at conferences.
In-house: Head of Marketing
Marketing strategy and execution – Launched product with experience centers at SXSW, public relations, event marketing, messaging, lead generation, email marketing, content creation, and rebranding.
In-house: Head of Customer Acquisition
Managed customer acquisition team responsible for media buying, strategic partners, marketing with HP, email marketing, affiliate marketing, SEO, SEM, print advertising, direct mail, DRTV, endorsement radio, photo contests, public relations and more.
Consultant: Fractional CMO
Worked closely with CEO on creating company strategy, acted as an advisor, created content calendars, produced content, implemented influencer initiatives, formalized partnership agreements, provided guidance on product pricing, created messaging and other content
Consultant: Increased Brand Awareness
Created messaging, email campaigns, sales goals and collateral.
Consultant: Product Launch
Launch planning for payments platform – public relations, social media (Facebook, Twitter, LinkedIn), paid search, mobile, email, and push notifications.
Consultant: Direct Marketing
Implemented a localized direct mail campaign, created messaging, and provided social media strategy
Consultant: Marketing Strategy
Helped create marketing and content strategy that was execute by in-house resources.
Tools and Skills
Email/CRM
- Pardot
- MailChimp
- Hubspot
- Marketo
- Salesfore
- Zoho
- Google Plug-ins
Design
- Adobe Creative Suite
- WordPress
- Basic HTML
Social and Advertising
- Various Advertising Networks
- Google AdSense
- Commission Junction
- Impact Radius
- Outbrain
- More….
Analytics
- Google Analytics
- Mixpanel
Administrative
- Google Docs
- MS Office Suite
- Keynote